The Motorola BACKFLIP with MOTOBLUR is AT&T's first Android smartphone. Featuring a reverse flip design, the BACKFLIP has an ultra-wide and spacious QWERTY keyboard in addition to a unique BackTrack pad which allows you to control the screen without obscuring the front touch screen display with your finger. Powered by MOTOBLUR, which integrates all your social networks and email accounts into convenient widgets at your fingertips, the BACKFLIP has five, fully-customizable homescreens. Table-top mode props the BACKFLIP screen up on your table so it becomes a hands-free video/ music player, digital picture frame or even alarm clock. Of course, the BACKFLIP also has an advanced 5 megapixel camera/ camcorder, GPS, streaming video capabilities and more.
Phone Specifications| Camera | Connectivity | Data | Display | Input | Messaging | Multimedia |
| 4.0 MP | Bluetooth | 3g | Color | QWERTY Keyboard | Email | Music Player |
| Camera Flash | USB | A-Gps | Touch Screen | Side Keys | Instant Messenging | Video |
| Video Camera | Wifi | Flight Mode | | | MMS | |
| | HSPA | | | Text Messaging | |
| | LBS GPS | | | | |
| | WAP | | | | |
| Operating System | Smartphone | Sound | Storage Card | Technology | Type |
| Android | Smartphone | 3.5 mm Headphone Slot | MicroSD | GSM Quad-Band | Flip Phone |
| Camera Flash | USB | Hands Free Slot | Touch Screen | Side Keys | Instant Messenging |
| Video Camera | Wifi | Hearing Aid Compatible | | | MMS |
| | Speakerphone | | | Text Messaging |
| | Voice-Activated Dialing | | | |