At first glance, you will notice that this BlackBerry is not like other Blackberrys before it, instead of the traditional keypad, the Blackberry 9380 sports a brand new All-Touch Display! The 3.2" display is packed with tons of pixel for a crisp, clear display and super responsive when tapping, swiping or zooming. Pre-packed are Social apps to keep you connected to the ones you care about the most with live tabs that update your friend's and family's latest statuses and tweets. Easily update your own status or tweet out what's on your mind with easy update shortcuts. Why not enhance your updates by adding a photo when you use the high quality 5.0 megapixel camera with flash to get the perfect picture. Finally, because you're running on BlackBerry OS 7 will you receive a super silky smooth experience when zooming, browsing, and tapping with virtually no more lag. So sit back, and enjoy smooth experience and get your very own BlackBerry 9380 at this super sweet price!